Our concept is simple:
- You upload your color corrected files and set your job options, or send us a CD if your connection
is slow and we'll place the images on the server for you.
- Your customers accesses your gallery and then make purchases
- We do the work of printing, fulfillment and shipping your event photos.
- We send you a check of your profits.
File Upload
File upload of your event images is easy, and with our multiple T1 lines, your connection speed to our
event servers should be limited only by the speed of your ISP. We strive to keep upload times to a
minimum, because we know you make your money by shooting more event and wedding portrait jobs, not by
sitting in front of your monitor. Our log-in process is simple too! Once your account is activated
with us, just your user name and password is all you need for future access to your event and
wedding / portrait storefront.
Customer Access and Order Fulfillment.
Your event or wedding-portrait customer can quickly access your uploaded files 24 hours a day - 7 days a
week. Many photographers provide links to our servers from their home page, allowing them to provide
their clients with one easily accessible address. i.e. www.foobarphoto.com. From that home page, the
client clicks on a link to their "gallery" or "electronic proof book". Once
inside, the customer selects their shoot from the list and enters the site. You can even password
protect each shoot separately, to control who gets to see each job.
If you don't already have a web site up and running to showcase your talents, or the one you have is in
need of redesign, our talented web staff is ready to help your event photography business become more
profitable through growth, via a new look and feel, and enhanced search engine placement. In fact,
access to our event services does not even require that you have a web site. Your client can access
your images directly on our servers via a URL that points directly to your private event gallery
space. ie http://storekey.digitaleventsonline.com. You'll note the domain listed is slightly different
than the one listed for this web site. We do this to protect you from your client discovering what you
actually pay for print services. Leaving you free to charge whatever you think is fair.
Our easy to use interface allows your client to quickly browse their gallery of images, select those they
wish to order, determine sizes, cropping, options such as surface and borders. They pay for the order
online via credit card. We take the burden of processing the payment for you, then we print the order
to your customers specifications, package and ship to their address. We send you confirmation of the
order upon completion, and you can review pending and completed event orders online, anytime, 24/7.
All orders are shipped via the service that your customer requests.
Your Profits
After all, this is what you are in business for, right? At the end of each month, we tally the total of
your orders, subtract your cost of prints (remember your customer pays shipping) and an additional 12%
for processing. So be sure to factor that in when determining prices you want to charge your clients.
The remaining balance is your profit, so we cut a check and send it your way, with a statement. Pretty
simple. Signing up is easy, and best of all, it
is free.
Here is an example of how the breakdown could look on a sample job:
Your customers order
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These prices are fictional.
You set your prices however you choose.
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less 12%
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less Your print costs
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= your profit
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25-
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5x5
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@ |
$4.00 each |
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$100.00
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$0.35 each
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$8.75
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12-
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8x10
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@ |
$24.00 each |
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$288.00
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$2.10 each
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$25.20
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2-
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11x14
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@ |
$50.50 each |
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$101.00
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$4.25 each
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$8.50
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1-
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16x20
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@ |
$80.00 each |
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$80.00
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$15.95 each
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$15.95
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1-
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20x24
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@ |
$120.00 each |
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$120.00
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$23.50 each
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$23.50
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$689.00
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-$82.68
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$81.90
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=$524.42
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Time is a non-renewable resource
Three Decades of Professional Service
This site and services are operated by Reed Photo-Imaging, 888 Federal Blvd. Denver, Colorado 80204.
For over Thirty years we have provided the highest level of quality photo lab services to an international
professional market. From wet photographic processes to digital only workflows, we strive to be
leaders in our industry for product quality and customer service. From elite fine art photographers to
masters of portraiture to some of the top editorial and sports photographers in the nation, we know
your business and strive to make you more successful. We understand that our success only comes from
your success. We want to hear from you if you have questions, comments or concerns regarding any of
our services.
We work hard to keep our prices as low as we can, and still offer you the best quality possible. Our
commitment to this level of quality shows in the experience level of our production teams and the
types of high-end equipment we run. Images uploaded to this site will only be printed on professional
level Fuji Crystal Archive papers. Never ever on cheaper consumer papers. Our department heads offer
decades of experience in the field. Some have been with us twenty years or more. The equipment
operators are true professionals, not the minimum wage kid looking for "a job".
The special prices we offer to this sites store front members are not published here, because we feel the
photographer's profit margin is his/her business, not that of their client. Once you sign up for your
storefront, you will have complete access to your cost for each and every print, before you decide
what is fair to charge your client. We know you will be surprised at just how competitive our prices
are. And yes, these low prices do include professional service. Not mini-lab/department store/camera
store service and quality. True, genuine professional work, and to top it off, we even let you control
the color and density of your files. And we will do whatever we can to help guide you along the path
of generating a good match between your system and ours. We will even toss in several free test prints
to get you there.
We always recommend a calibrated work flow. Please don't confuse this with a "profiled"
workflow. They are similar, and go hand in hand, but are not entirely the same. In the very least, a
calibrated workflow requires that your monitors be calibrated to ISO standards, and your cameras be
calibrated for proper white point and color balance. Good files coming into your system are far easier
to correct for color and density, and a properly calibrated monitor is imperative if you have any hope
of knowing what your files actually contain. Profiles can go a very long way to providing greater
accuracy, but many of our clients are satisfied with the results of calibration alone. You make the
choice as to what works best for you.
Need to get started right away?
Sign up for your gallery site to get the ball rolling. Here are some helpful tips to get started:
Files must be saved as 8bit RGB. sRGB is recommended. Send us only one resolution of your file. The
best you have available to you. Our software will automatically re-size your file for both web and print
outputs. If you are on a dial-up, and would like to send us a disk, send us the disk with the hi-res
files, and we will load them on the server for you.
File resolution is determined by whichever is the greatest file size:
- The largest print you will make available when printed no lower than 150 p.p.i.
- The maximum resolution of your digital camera.
If you have more questions, feel free to contact us M-F 9:00a - 5:00p mountain time on our toll free
line:1-800-999-8084. We look forward to helping you get started.
Time is a non-renewable resource
Here is how we help you:
Time is money - plain and simple. By freeing your time, we allow you to shoot more events, and solicit more
business, instead of spending countless hours handing out expensive proof books, chasing orders from
your clients, sorting out those orders, running files to the lab, placing orders at the lab, picking
up the orders, sorting and verifying and finally delivering the final prints back to the client. We
know how exhausting this can be. In fact many of our staff were professionals just like you, losing
valuable time performing tasks that don't directly generate income for your event photography business.
Let's not even talk about the mess of collecting several orders from several people, especially from
the same event!
Our plan is to free up as much of your time as we can, eliminating the most tedious and time destroying
tasks you face as a photographer.
Free Account Signup:
After you complete the free sign-up your credit card will be billed 1 penny for your own personal 10
gigabytes of raid protected storage, waiting for your print ready files. With proper housekeeping and
deletion of old jobs, 10 gigs can go a long way to build your profits and your business. Additional
space is available for a low one-time fee of $20 for each additional 10 gigabytes of space. After your
2 month trial period, you will have the option of subscribing for $99/year.
How you get paid:
Your clients visit your gallery site, order and pay for prints and shipping. What your customer is charged
for prints is determined entirely by you. These orders are processed in-house by our team of
professionals then shipped to your client. The software tracks your orders and total sales. You can
access this data 24 hours a day, 7 days a week. At the end of the month your total sales are tallied
and we subtract from the proceeds what you pay for the prints, and our 12% for order processing. We
send you a check or pay you via a verified Pay Pal account. Your preference.
Complete Flexibility:
Select exactly what print sizes and services you wish to make available to your customer base, then set
the prices for those services. Don't worry, this is faster and easier than you may think.
You Control Print Quality
Color correct your files and prepare them so they are "print ready". Odds are pretty good that
you already perform this task. And we will even toss in several calibration print runs, free of
charge, to help you get your system dialed into ours!
Fast, Convenient Upload
Upload your files to the server, creating a new "gallery" within your space. This is where you
can set password protection if you deem it necessary. Protecting a boudoir gallery from prying eyes
may be one example.
You Decide When to Notify Your Client
You notify your client that their images are available and how to find them. We have a ready made
E-mail template you can download free to get you started, and
save more time. This is where the bulk of the work on your end comes to a close. We take it from here,
and you receive a check for your profit on the sales of the prints at the end of the month. You can
relax in knowing that our staff have been professionals in the photographic arena for years. We
completely understand what it takes to make a great print so your customer will be satisfied with the
final results.
Your Client Orders and Digital Events Online Does the Rest
Your client enters your gallery space and views all of the images you have made available to them. They
place their orders online, pay via credit card, the order is printed on Fuji Crystal Archive paper,
packaged and shipped directly to them. Both you and the customer will be notified via e-mail when the
event prints are shipped, and after allowing proper shipping time for the prints to arrive at their
destination, the job is complete.
Remember that long list of tasks at the top of the page? Here is a summary of how things will improve for
you and your client:
Before (the old way)
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With Digital Events Online
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Photographer
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Customer
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Photographer
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Customer
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D.E.O.
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Hand out expensive proof books,
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Collecting orders from your clients and family
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Sorting out those orders
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Running files to the lab,
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Placing orders at the lab,
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Picking up the orders
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Delivering the final prints back to the client.
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